Luxury Car Brands Have Peak Sales Year

Luxury Car Brands Have Peak Sales Year

January 20, 2022
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It was interesting to note, amid other economic indicators, that many of the highest of the high-end auto brands are having banner years. While many more everyday domestics and imports are still dealing with supply issues, to the point where used cars are in high demand, “top-shelf” auto brands like Rolls-Royce, Bentley, and Lamborghini are either reporting or anticipating peak sales.1

Why is that? It turns out that, while the pandemic hit them in 2020 like anyone else, these brands decided to shift their emphasis to bread-and-butter factors, while still remaining attractive to wealthy buyers. Newer models offer hybrid options, designs that are more practical, such as sedans and SUVs, and, perhaps most importantly, more affordable price points. You mix these factors together with lower interest rates, and this banner year starts to make more sense.1

It’s good to see that even these luxury brands are making decisions with the bottom line in mind. It’s an indicator that, for many companies in many fields, everybody's ready to get down to business. So, while you might not ever see us sporting around in a Bentley, you will see us scanning the business pages for stories like this, and other signals that the economy may be on the right track.

1. CNN.com, January 10, 2022. Any companies mentioned are for illustrative purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Any investment should be consistent with your objectives, timeframe, and risk tolerance

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite, LLC, is not affiliated with the named representative, broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security.